Inside Media Insights
Internal alignment matters more than AI in public relations strategy
Artificial intelligence is transforming the way public relations teams operate. AI tools provide unprecedented scale and efficiency, from automated drafting to analytics and distribution. However, many communications leaders are encountering a more significant challenge: the biggest obstacle to performance is not access to technology, but rather alignment.
Winning visibility amid Google’s AI search disruption
Google is altering how information is shared on the web, significantly affecting how publishers connect with their audiences.
Improve GEO: How LinkedIn prioritizes media outlets
Artificial intelligence is redefining how large language models represent organizations, clients and brands.
B2B visibility in the age of AI search: The power of earned media
Artificial intelligence is rapidly transforming how decision-makers, including investors, regulators and procurement leaders, discover and evaluate companies in the industrial and energy sectors.