About Inside Media
Our Values
Integrity. We establish trusted partnerships with our clients through honesty, transparency and a commitment to their success.
Excellence. We deliver high-quality, strategic solutions that drive meaningful results.
About Us
At Inside Media, we create strategic communications that elevate brands, secure meaningful media coverage and build lasting credibility. Our boutique firm, founded by two accomplished industry leaders, is powered by seasoned professionals with deep expertise in journalism, corporate communications and sustainability.
We specialize in media relations, brand positioning and crisis management, ensuring your message is heard and trusted. With integrity and excellence at our core, we take a tailored approach to every client engagement.
Our customized strategies help clients enhance their reputation, navigate challenges and break through the noise. Whether you need to amplify your brand’s voice, manage a sensitive issue or develop a comprehensive communications strategy, Inside Media is your trusted partner in crafting powerful, authentic storytelling.
Why Industry Expertise Matters
Inside Media was founded on newsroom instincts and industry fluency. We understand the technical, commercial and reputational challenges our clients face — because we have covered these issues, and now we communicate them.
Our Leadership Team
Inside Media is a team of skilled professionals dedicated to integrity, excellence and strategic insight in every client partnership. Unlike other firms, we provide senior-level expertise with deep industry experience, ensuring high-level strategy and execution at every turn.
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Marcy de Luna is a communications professional with expertise in media relations, public affairs, corporate communications, and journalism. She is a co-founder of Inside Media.
Marcy led national media outreach at a private university and supported communications for scientific and engineering research. Her work focused on translating complex topics for broad audiences, including space exploration and medical innovation. She also worked in corporate communications at Schlumberger, where she supported communications for new energy systems and executive media engagement at major industry events.
Previously, Marcy was an energy reporter for Reuters and the Houston Chronicle. She is a Public Relations Society of America Certified Crisis Communicator and a sustaining member of the Junior League of Houston.
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For nearly two decades, Amanda Kuhl has assisted business leaders in enhancing long-term value by guiding the integration of sustainability into their strategy, operations, and communications. She is known for her commitment to fostering strong, lasting relationships. She excels at aligning organizational goals with partner objectives, creating win-win scenarios that promote long-term growth and innovation. Amanda co-founded Inside Media to address a clear gap she saw — companies investing in sustainability were telling great stories but missing PR opportunities to amplify them as part of their brand message.
Before launching Inside Media, Amanda helped her clients strengthen stakeholder trust and enhance brand reputation by effectively communicating their ESG performance. As a COO at Global Affairs Associates (GAA), a women-owned, boutique ESG consulting firm, she helped businesses develop and implement ESG communication strategies. After GAA was acquired by ClimeCo, Amanda served as senior vice president of strategic partnerships, where she built alliances to diversify the company’s revenue streams.
Amanda frequently speaks on sustainability and has been featured on local TV and radio as a board member of the Citizen’s Environmental Coalition. She co-created and co-hosted ESG Decoded, the No. 3 podcast on the subject. At GAA, she and her business partner frequently spoke about ESG at conferences and webinars but securing a segment on Bloomberg TV was a turning point. That high-profile opportunity not only validated their expertise but also led to an increase in business. Now, at Inside Media, she applies that expertise to help clients gain visibility and drive meaningful engagement.
Amanda also contributed to Climate Risks in the Texas Power Sector: Stakeholder Views and Management Approaches. She earned a B.B.A. in Finance from the McCombs School of Business at The University of Texas in Austin.
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John Porretto is a veteran communications specialist and former journalist who has provided counsel on media and investor relations to a variety of clients, from large public companies to smaller boutique firms.
Since August 2020, John has been the principal at JRP Communications LLC, based in suburban New Orleans, providing communications and media-relations consulting services to corporate and private firms, with a focus on oil and gas and other energy-related industries. He has helped numerous companies across the globe prepare and produce sustainability reports that provide guidance to stakeholders on various environmental, social and governance-related (ESG) issues.
From September 2009 to August 2020, John served in corporate, internal and external communications roles at Marathon Oil Corp. in Houston and Devon Energy Corp. in Oklahoma City, respectively. At both companies, he worked closely with the investor relations teams to produce quarterly earnings and operations reports, while managing and responding to media inquiries/opportunities from outlets including 60 Minutes, The Wall Street Journal and CNBC, as well as smaller media organizations.
At both Marathon and Devon, John served as Public Information Officer on the companies’ emergency response teams. In those roles, he helped both companies prepare wide-reaching crisis communications plans.
Before venturing into corporate communications, John spent 25 years in the news business as a reporter and editor, including nearly 10 years with The Associated Press, the world’s largest news organization. Among his postings at the AP, John served as national energy reporter based in Houston, national automotive writer based in Detroit and news editor in New Orleans following Hurricane Katrina.
John graduated from LSU with a bachelor’s degree in journalism. He has had fellowships in finance and economics at both the National Press Foundation in Washington, D.C., and the University of Nevada Reno (Nevada Fellows in Business Journalism).
John is an avid golfer and is a member of the professional golf staff at Tchefuncta Country Club in Covington, LA.