Our Values

Integrity. We build trusted partnerships with our clients through honesty, transparency, and a commitment to their success.

Excellence. We deliver high-quality, strategic solutions that drive meaningful results.

About Us

At Inside Media, we create strategic communications that elevate brands, secure meaningful media coverage, and build lasting credibility. Our boutique firm, founded by two accomplished industry leaders, is powered by seasoned professionals with deep expertise in journalism, corporate communications, and sustainability.

We specialize in media relations, brand positioning, and crisis management, ensuring your message is heard and trusted. With integrity and excellence at our core, we take a tailored approach to every client engagement.

Our customized strategies help clients enhance their reputation, navigate challenges, and break through the noise. Whether you need to amplify your brand’s voice, manage a sensitive issue, or develop a comprehensive communications strategy, Inside Media is your trusted partner in crafting powerful, authentic storytelling.

Why industry expertise matters

Inside Media was built on newsroom instincts and industry fluency. We understand the technical, commercial and reputational stakes our clients face — because we’ve covered them, and now we communicate them.

Headshot of Marcy de Luna.

Our Leadership Team

Inside Media is a team of polished professionals dedicated to integrity, excellence, and strategic insight in every client partnership. Unlike other firms, we offer senior-level expertise with deep industry experience, ensuring high-level strategy and execution at every turn.
Headshot of Amanda Kuhl.

  • Marcy de Luna is a seasoned communications professional with more than a decade of experience in media relations, content strategy, and strategic communications.

    Known for distilling complex topics into compelling stories, she has a track record of securing high-impact media coverage and leading successful content strategies. As co-founder of Inside Media, Marcy helps clients cut through the noise, leveraging her experience in media relations and storytelling to craft campaigns that resonate.

    Previously, Marcy played a pivotal role in higher education public affairs, translating scientific and engineering research—from space exploration to medical innovation—into global headlines. She led high-profile initiatives, including a national solar eclipse campaign.

    At SLB, she spearheaded content strategies for energy transition initiatives, working across internal teams and external agencies to develop multi-channel campaigns aligned with industry trends. Her expertise in press relations and executive media preparation ensured visibility at major international events, including the Abu Dhabi International Petroleum Exhibition and Conference.

    A former energy reporter for Reuters and the Houston Chronicle, Marcy has deep insights into the energy landscape and strong relationships with industry leaders. Her strategic storytelling has led to breaking news and exclusive stories that have shaped public discourse. She began her career in finance at Arthur Andersen and Continental Airlines.

    Marcy is a Public Relations Society of America Certified Crisis Communicator and has completed FEMA’s ICS-100 and ICS-200 courses. She is also a sustaining member of the Junior League of Houston.

  • For nearly two decades, Amanda Kuhl has assisted business leaders in enhancing long-term value by guiding the integration of sustainability into their strategy, operations, and communications. She is known for her commitment to fostering strong, lasting relationships. She excels at aligning organizational goals with partner objectives, creating win-win scenarios that promote long-term growth and innovation. Amanda co-founded Inside Media to address a clear gap she saw—companies investing in sustainability were telling great stories but missing PR opportunities to amplify them as part of their brand message.

    Before launching Inside Media, Amanda helped her clients strengthen stakeholder trust and enhance brand reputation by effectively communicating their ESG performance. As a COO at Global Affairs Associates (GAA), a women-owned, boutique ESG consulting firm, she helped businesses develop and implement ESG communication strategies. After GAA was acquired by ClimeCo, Amanda served as Senior Vice President of Strategic Partnerships, where she built alliances to diversify the company’s revenue streams.

    Amanda frequently speaks on sustainability and has been featured on local TV and radio as a board member of the Citizen’s Environmental Coalition. She co-created and co-hosted ESG Decoded, the #3 podcast on the subject. At GAA, she and her business partner frequently spoke about ESG at conferences and webinars but securing a segment on Bloomberg TV was a turning point. That high-profile opportunity not only validated their expertise but also led to an increase in business. Now, at Inside Media, she applies that expertise to help clients gain visibility and drive meaningful engagement.

    Amanda also contributed to Climate Risks in the Texas Power Sector: Stakeholder Views and Management Approaches. She earned a B.B.A. in Finance from the McCombs School of Business at The University of Texas in Austin.

  • John Porretto is a veteran communications specialist and former journalist who has provided counsel on media and investor relations to a variety of clients, from large public companies to smaller boutique firms.

    Since August 2020, John has been the principal at JRP Communications LLC, based in suburban New Orleans, providing communications and media-relations consulting services to corporate and private firms, with a focus on oil and gas and other energy-related industries. He has helped numerous companies across the globe prepare and produce sustainability reports that provide guidance to stakeholders on various environmental, social and governance-related (ESG) issues.

    From September 2009 to August 2020, John served in corporate, internal and external communications roles at Marathon Oil Corp. in Houston and Devon Energy Corp. in Oklahoma City, respectively. At both companies, he worked closely with the investor relations teams to produce quarterly earnings and operations reports, while managing and responding to media inquiries/opportunities from outlets including 60 Minutes, The Wall Street Journal and CNBC, as well as smaller media organizations.

    At both Marathon and Devon, John served as Public Information Officer on the companies’ emergency response teams. In those roles, he helped both companies prepare wide-reaching crisis communications plans.

    Before venturing into corporate communications, John spent 25 years in the news business as a reporter and editor, including nearly 10 years with The Associated Press, the world’s largest news organization. Among his postings at the AP, John served as national energy reporter based in Houston, national automotive writer based in Detroit and news editor in New Orleans following Hurricane Katrina.

    John graduated from LSU with a bachelor’s degree in journalism. He has had fellowships in finance and economics at both the National Press Foundation in Washington, D.C., and the University of Nevada Reno (Nevada Fellows in Business Journalism).

    John is an avid golfer and is a member of the professional golf staff at Tchefuncta Country Club in Covington, LA.