Inside Media Insights
Sustainability in film production
Sustainability in film and television production has entered a new phase. What was once viewed as a nice-to-have initiative such as recycling bins on set, has become a fundamental operational and reputational priority for studios, streamers and production companies.
Under pressure from partners, talent, audiences and other stakeholders, major studios and streamers including Netflix, Warner Bros. Discovery, Universal Pictures, Paramount, Sony and Disney have publicly stated environmental goals or launched sustainability initiatives aimed at reducing the environmental impacts of the filmmaking process. Many also participate in industry collaboratives, such as the Sustainable Entertainment Alliance, focused on advancing sustainable production. These goals and efforts are pushing the broader industry to adopt clean energy, waste diversion and standardized reporting.
Winning visibility amid Google’s AI search disruption
Google is altering how information is shared on the web, significantly affecting how publishers connect with their audiences.
B2B visibility in the age of AI search: The power of earned media
Artificial intelligence is rapidly transforming how decision-makers, including investors, regulators and procurement leaders, discover and evaluate companies in the industrial and energy sectors.
Enhance your PR strategy with thought leadership
Positioning executives as thought leaders has become an indispensable component of a comprehensive PR strategy. Thought leadership is establishing executives as industry experts through insightful content, interviews, and public speaking.